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Our Mission

TO BRING SAFETY AND INTEGRITY TO THE WHOLE SUSHI SUPPLY CHAIN

For the last five years, sushi has been rising and rising – and then rising some more.

What was once a luxury cuisine is now an everyday meal, enjoyed the world over. And while growth is good, it brings its own set of challenges – chief among them food safety and product integrity. Excellence in these two areas is central to continued category growth and has never been more important. And that’s what we at the NFI Sushi Council are all about.

About Sushi Council

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We bring together businesses from across the sushi supply chain – from fish farmers and harvesters, to processors and distributors, to retailers and foodservice – to champion industry ownership of safety standards and labeling practices. As a pre-competitive stakeholder group we are the global voice for the sushi industry, enhancing sushi product integrity and promoting industry-led food safety.

How We Do It

Keep sushi safe

Making sure sushi and sashimi products are properly transported, received, handled and prepared.

Keep sushi straight

Working to guarantee the proper menuing of species and the standardization of product labeling.

Keep sushi moving

Promoting sushi and its consumption as far, as wide and as innovatively as possible.

Find Out More

Whether you’re farming or harvesting, processing, distributing or serving up sushi products to customers, you can find all the guidance and resources you need here to keep sushi SAFE, STRAIGHT and MOVING.

Explore Resources

Learn more about being a member and how you can join us.

Our Members

LATEST NEWS

2025 Quarter 1 Council Update

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FRIME and Nusa Tuna join NFI Sushi Council

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Play your part

To help us achieve our mission, the NFI Sushi Council is always looking to increase stakeholder involvement and is actively recruiting. We believe that a unified supply chain effort with strong, co-created industry standards will lead to improved sushi products and increased consumption. So if you’re interested in joining, we encourage you to get in touch today.

Join Today

Powered by the NFI

The Sushi Council is an industry group under the National Fisheries Institute, the leading U.S. seafood trade association. Learn more about NFI HERE.

However you sushi, sushi responsibly.